Ocean City’s Retail Sector Transforms as Older Businesses Close and New Ventures Emerge

Ocean City, NJ — Ocean City’s retail scene is in flux as long-established, multi-generational businesses close and a new wave of entrepreneurs revitalizes the downtown area. Recent closures on Asbury Avenue, reflect an aging generation retiring with no successors stepping in. The former Ron Jon Surf Shop and a Hallmark store remain vacant, signaling challenges in filling prime retail spaces despite recent renovations. The Ocean City Regional Chamber of Commerce reports a surge in ribbon cuttings for new businesses and expansions, signaling optimism. Economic uncertainty lingers. Local experts warn that inflation, tariffs, and slower hotel and rental bookings are tempering tourism growth this summer. However, Ocean City officials maintain confidence in the city’s retail future, stressing the importance of preserving retail spaces amid rising property values. Retail remains central to Ocean City’s community character, offering diverse options from essential home goods to specialty shops. As the city evolves, its retail sector adapts—balancing the legacy of longstanding businesses with the energy of new enterprises to keep the downtown vibrant.