PETA Proposes Egg Harbor Township Name Change to Promote Plant-Based Eggs

Egg Harbor Township, N.J. — A national animal rights group recently asked Egg Harbor Township officials to temporarily change the town’s name to promote a plant-based egg substitute. People for the Ethical Treatment of Animals (PETA) sent a letter to the mayor, encouraging the township to adopt the name “Just Egg Harbor Township” in support of a vegan egg alternative made from mung beans.
The organization offered a free plant-based breakfast and product samples in exchange for the name change, even if only for one day.
The effort is part of a broader campaign by the group to raise awareness about plant-based options and the treatment of animals in the food industry. The suggested name mirrors the brand of the vegan egg substitute, which is sold in major grocery chains. While the request drew attention online, local officials did not provide a response to the proposal.
The company behind the egg substitute noted it was not involved in the request but acknowledged the attention it brought to their product. The township, incorporated in the 1700s, has a long history tied to its name. While it’s unclear if any formal discussion on the request will take place, the campaign highlights the growing presence of plant-based products and the unconventional ways advocacy groups are promoting them.