German athletic wear giant Adidas announced Wednesday it anticipates operating profits will climb to approximately 2.3 billion euros in 2026. The company expects this growth despite facing roughly 400 million euros in losses from American tariffs and challenging currency fluctuations.
The German athletic apparel giant Adidas announced Wednesday that it anticipates operating profits will climb to approximately 2.3 billion euros ($2.7 billion) in 2026, even while facing roughly 400 million euros in losses from American tariffs and challenging currency fluctuations.
The company stated that when accounting for currency changes, revenue is projected to grow at a high single-digit percentage in 2026, bringing in an additional 2 billion euros. Adidas forecasts low double-digit growth rates in key markets including North America and Greater China.
Looking ahead, the sportswear manufacturer anticipates that currency-adjusted net sales will continue expanding at high single-digit rates through 2027 and 2028. Operating profits are expected to increase at a mid-teens compound annual growth rate across the three-year span from 2026 through 2028.
For 2025, the company recorded total sales of 24.8 billion euros with operating profits reaching 2.06 billion euros.
Company leadership has recommended increasing dividends by 40 percent to 2.80 euros per share for 2025.
In related corporate news, Adidas has nominated Nassef Sawiris for the position of chairman while extending CEO Bjorn Gulden’s contract through 2030.
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