Apple Announces June Developer Conference, Maps App May Get Ads

Apple revealed Monday it will host its annual developer conference online from June 8-12, featuring AI updates and new software tools. The tech giant is also reportedly preparing to introduce advertising in its Maps app to boost services revenue.

Tech giant Apple announced Monday it will conduct its yearly Worldwide Developers Conference virtually from June 8 through 12, featuring platform updates that include artificial intelligence improvements and fresh software development tools.

The company stated that developers and students will receive invitations to attend the opening day festivities in person at Apple Park headquarters.

Last year’s developer conference emphasized gradual improvements rather than revolutionary changes, highlighting features like real-time phone call translations that enhance daily user experiences instead of the bold AI promises competitors have been promoting.

In related news, Bloomberg reported Monday that Apple is getting ready to launch advertising within its Maps application as part of an expanded effort to increase services income.

According to Bloomberg’s sources familiar with the plans, the announcement could arrive as soon as this month. The advertising model would allow retailers and brands to compete for ad placement based on search terms, functioning similarly to Google Maps’ current advertising system.

The report indicates Apple plans to roll out Maps advertising as early as this summer across iPhone devices, additional Apple products, and web-based platforms.

Apple has not yet responded to requests for comment regarding the advertising plans.

The company’s services division, encompassing Apple Music, iCloud storage, and other software offerings, generated a record $30.01 billion in revenue during the first quarter, meeting analyst projections.