Apple has introduced the second generation of its high-end AirPods Max headphones, priced at $549. The updated over-ear headphones feature enhanced noise cancellation and new AI-powered translation capabilities.
Tech giant Apple introduced its long-awaited second-generation AirPods Max headphones on Monday, carrying a $549 price tag more than half a decade after the original model hit the market.
This represents the company’s first significant overhaul of its premium over-ear headphones since they initially launched in 2020, as Apple works to strengthen its position in the high-end audio market currently led by competitors like Sony Group from Japan, along with Bose and Sennheiser.
The refreshed headphones run on Apple’s proprietary H2 processor, the same chip that powers the company’s newest AirPods lineup. Customers can place orders starting March 25 across more than 30 nations worldwide, with products hitting store shelves in early April, according to the company’s announcement.
The second-generation AirPods Max brings several enhancements, including superior active noise cancellation technology, an upgraded microphone array, and fresh capabilities such as Adaptive Audio, Conversation Awareness, and Live Translation functionality.
The Live Translation feature, which Apple first rolled out with the AirPods Pro 3 last September, allows users to translate real-time conversations between different languages through Apple Intelligence, the company’s artificial intelligence system.
Apple also noted that the new AirPods Max 2 delivers high-resolution lossless audio quality when users connect via USB-C, specifically designed for music professionals and content creators who need superior sound fidelity.
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