Atlanta United Hires Mexican Soccer Executive as New Team President

Arthur Blank has appointed Mauricio Culebro, a veteran Mexican soccer executive, to lead Atlanta United FC and the city's upcoming women's professional soccer team. Culebro brings extensive experience from his roles with Tigres UANL and the Mexican Football Federation.

Arthur Blank, owner of Atlanta United FC, has appointed Mauricio Culebro as the new president of both his Major League Soccer team and the women’s professional soccer franchise set to launch in 2028.

Culebro brings significant experience from the Mexican soccer world, having served as president of Tigres UANL for five years and previously working as chief operating officer for the Mexican Football Federation.

“This is an exciting day as we welcome Mauricio to Atlanta and our family of businesses,” Blank announced through AMB Sports and Entertainment, his company that oversees the Atlanta Falcons, Atlanta United, Atlanta Drive golf team, and Mercedes-Benz Stadium.

“As we progressed through the search process, Mauricio’s impressive experience and clear vision to elevate our clubs made him an outstanding fit to lead Atlanta United and NWSL Atlanta 2028,” Blank continued.

The team owner acknowledged that while Culebro is unfamiliar with MLS operations, his track record in “building and operating successful global soccer clubs” gives Blank complete confidence in his ability to restore Atlanta United to championship form while simultaneously launching the women’s team.

Among Culebro’s recent accomplishments was overseeing Mexico’s preparations for co-hosting the upcoming World Cup this summer.

“It is an honor to join AMBSE’s highly successful leadership team and become part of an organization with such a strong culture and foundation already in place,” Culebro stated. “I am excited to put my experience, passion and commitment at the service of Atlanta United and NWSL Atlanta 2028, working alongside a great team to build long-term projects our fans can feel proud of — teams that truly represent the passion, energy and ambition of this city.”