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Brazilian Soy Farmers Fight Climate Change Image With Green Initiatives

Wednesday, February 25, 2026 at 3:46 PM

Soybean producers in Brazil's Mato Grosso region are working to rebrand themselves as environmental stewards rather than climate culprits. However, experts worry that the potential failure of a major anti-deforestation program could set back their environmental progress.

Soybean producers in Brazil’s Mato Grosso region are launching a campaign to showcase their environmental efforts and transform their image from climate destroyers to sustainability champions. However, experts are concerned that the potential breakdown of a major deforestation prevention initiative could reverse the gains they’ve made in recent years.

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