The company behind ChatGPT is reportedly preparing to shift its focus toward coding and business customers. OpenAI executives are said to be identifying which projects to scale back as part of the strategic realignment.

The artificial intelligence company behind ChatGPT is preparing a significant strategic overhaul that will concentrate efforts on coding and business customers, according to a Wall Street Journal report published Monday.
The company’s leadership team is working to finalize plans for this major directional change, the newspaper reported. Fidji Simo, who serves as OpenAI’s applications chief, discussed the upcoming modifications with staff during a company-wide meeting.
During that presentation to employees, Simo indicated that key leaders, including CEO Sam Altman and chief research officer Mark Chen, are actively evaluating which business areas should receive less priority moving forward, the Journal reported.
According to the newspaper’s sources, company staff members should expect to receive official notification about these strategic changes within the next few weeks.
When contacted for verification, OpenAI had not provided a response to requests for comment about the reported strategy shift.
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