Chinese Toy Giant Pop Mart Sees Revenue Nearly Triple on Global Labubu Craze

Beijing-based Pop Mart International, creator of the viral Labubu collectible toys, announced Wednesday that its 2025 revenue skyrocketed 185% to $5.38 billion. The company has transformed from a domestic toy retailer into a global phenomenon, driven largely by international demand for its distinctive toothy-grinned character.

A Chinese toy company behind one of the world’s most popular collectible characters announced Wednesday that its annual revenue nearly tripled, reaching $5.38 billion and meeting Wall Street projections.

Pop Mart International Group, headquartered in Beijing, reported that 2025 revenue jumped 185% compared to the previous year, climbing to 37.12 billion yuan. The company specializes in collectible “blind box” toys, with its breakout star being Labubu, a distinctive character known for its prominent teeth and mischievous grin.

The toy manufacturer has experienced explosive growth, transforming from a small domestic retailer into one of China’s most watched consumer companies. Pop Mart’s success stems from global enthusiasm for its collectible figures, plush items, and accessories featuring popular characters from franchises like The Monsters series, which includes Labubu, along with Molly and Crybaby.

Financial results showed the company’s profit attributable to shareholders reached 12.78 billion yuan in the past year, representing a dramatic 308% increase from the prior year’s 3.13 billion yuan figure. Total revenue climbed from 13.04 billion yuan to 37.12 billion yuan year-over-year.

Labubu has emerged as the primary catalyst behind Pop Mart’s transformation into an uncommon Chinese brand with significant international recognition. To meet surging global demand and bolster supply chain stability, the company expanded manufacturing operations to Mexico, Cambodia and Indonesia in January.

Pop Mart’s international ambitions continue expanding, with plans to establish London as its European operational center. The company has also partnered with Sony Pictures to develop a feature film centered on the Labubu character, highlighting its strategy to capture larger overseas market share.