Florence Names Plaza After Luxury Brand Founder Guccio Gucci

The Italian city of Florence has dedicated a new plaza to honor Guccio Gucci, the founder of the world-famous luxury fashion house. Four of Gucci's great-grandchildren attended Thursday's ceremony, which took place on the 145th anniversary of his birth.

FLORENCE, Italy — The birthplace of luxury fashion icon Guccio Gucci has unveiled a plaza bearing his name, creating a tribute site for admirers of the internationally recognized brand in the Italian city where it all began.

Thursday’s dedication ceremony for the newly christened Guccio Gucci Piazza drew four of the founder’s great-grandchildren, taking place exactly 145 years after his birth. The plaza offers scenic views of Florence’s iconic Ponte Vecchio bridge and the renowned Uffizi Gallery. Among those in attendance were current and former company executives, including an 88-year-old woman who once worked directly under Guccio Gucci himself.

“Gucci and Florence are synonymous with beauty,” great-granddaughter Patrizia Gucci told The Associated Press. “This means a great deal to the family, that he is being remembered as a great entrepreneur who invented this brand that has become famous throughout the world.”

The fashion mogul departed Florence during his youth for London, taking jobs as both an elevator attendant and hotel worker at the prestigious Savoy Hotel. Observing the high-quality luggage carried by affluent guests sparked his inspiration to return home and establish his own leather goods business, which future generations would expand to include shoes and apparel. By the early 1990s, the Gucci family had completely divested their ownership in the company.

The brand’s corporate headquarters continue to operate from Florence. The city also houses the Gucci Garden, a comprehensive brand destination featuring exhibits, retail space, and dining on Piazza della Signoria.

Throughout its evolution, Gucci has remained culturally significant across fashion shows, celebrity events, and the music industry. The debut collection from Gucci’s newest creative director, Demna, generated significant buzz during Milan Fashion Week this past February.

“Guccio Gucci’s story is of primary importance to Florence, representing creativity, know-how, quality, beauty, value and the dignity of work,” city official Caterina Biti said during the naming ceremony.