French hospitality company Accor slightly surpassed Wall Street profit predictions for 2025, driven by portfolio diversification and loyalty program growth. The hotel operator, which runs Ibis and Novotel brands, reported strong performance metrics and announced continued expansion of AI-powered booking technology.
French hospitality giant Accor announced Thursday that its annual core earnings narrowly exceeded Wall Street forecasts, buoyed by strategic portfolio diversification and growth in its customer loyalty initiatives.
The company behind popular hotel chains including Ibis and Novotel posted earnings before interest, taxes, depreciation and amortization of 1.20 billion euros ($1.41 billion) for the past year, up from 1.12 billion euros in 2024. The figure topped analyst projections of 1.19 billion euros.
“The rapid integration of artificial intelligence into our digital roadmap and the robustness of our pipeline allow us to accelerate our development and be even more efficient,” Accor CEO Sébastien Bazin said in a statement.
Earlier this month, the hospitality company unveiled an artificial intelligence booking platform powered by ChatGPT technology, designed to decrease reliance on third-party travel booking sites and lower distribution expenses.
Revenue per available room, a key hospitality industry metric, climbed 4.2% to reach 76 euros in 2025.
The hotel group reaffirmed its medium-term financial projections and announced plans to maintain its stock repurchase program, targeting 450 million euros in buybacks during 2026.
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