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German Giant Henkel Buys Hair Care Company Olaplex for $1.4B

Thursday, March 26, 2026 at 4:22 AM

German consumer products company Henkel announced Thursday it will purchase hair care brand Olaplex Holdings in a $1.4 billion deal. The acquisition marks a major move in the beauty industry as international companies continue consolidating popular hair care brands.

A major beauty industry acquisition was announced Thursday as German consumer products giant Henkel revealed plans to purchase Olaplex Holdings for $1.4 billion.

The hair care company confirmed it has signed a final purchase agreement with the German firm on March 26, marking a significant consolidation move in the competitive beauty market.

Henkel, known for its consumer goods portfolio, will add the popular hair treatment brand to its existing product lineup through this multi-billion dollar transaction.

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