Luxury Sports Car Maker Lamborghini Sees Profits Drop Despite Record Sales

Italian luxury automaker Lamborghini reported declining profits for 2025 despite achieving record revenue and vehicle deliveries. The company was hurt by U.S. trade tariffs and costs from canceling its planned electric vehicle program.

The Italian luxury sports car manufacturer Lamborghini announced Thursday that its 2025 profits decreased even as the company achieved record-breaking sales figures, with U.S. trade tariffs, currency fluctuations, and expenses from abandoning its planned electric vehicle program impacting financial results.

The Volkswagen subsidiary saw revenue climb 3.3% to reach 3.2 billion euros ($3.7 billion) while delivering a record 10,747 vehicles. However, operating profits dropped to 768 million euros compared to 835 million euros the previous year.

Trade tariffs imposed by the United States affected both sales volumes and profit margins in what represents Lamborghini’s largest market. While the company increased vehicle prices last year, CEO Stephan Winkelmann explained to journalists that the adjustments weren’t sufficient to counteract the tariff impact.

The luxury carmaker has decided against additional price hikes this year because Winkelmann believes “as we do not think this is something helping the market at this time.”

Operating profit margins decreased from 27% in 2024 to 24% in 2025.

The company managed to offset some external challenges by controlling expenses and boosting sales of higher-priced models, particularly benefiting from its 515,000 euro Revuelto sports car and increased customer demand for high-profit customization options.

According to the company, virtually every vehicle delivered in 2025 included at least one personalized feature.

Winkelmann stated it was premature to offer 2026 projections given various uncertainties, including the continuing Middle East conflict, which is affecting oil supplies and shipping routes while potentially dampening the high-end luxury vehicle market.

Earlier this year, Lamborghini scrapped its plans to introduce an electric sports car by 2030, pointing to insufficient consumer interest and concerns about investment returns.

“Resistance to EVs has increased significantly worldwide in our segment,” Winkelmann explained. “Many customers have tried EVs, but let’s say their experience didn’t quite live up to their expectations.”

He noted that Lamborghini continues developing internal electric vehicle technology in case market preferences change over the coming decade.

“But I can’t see the trend today, and I don’t see it for tomorrow either.”

Competitor Ferrari plans to reveal its first electric vehicle in May, with fully electric models expected to comprise 20% of its vehicle range by 2030.

Rather than pursuing a fully electric model, Lamborghini will introduce a plug-in hybrid vehicle in 2030, expanding its current three-model hybrid collection. The new model, named Lanzador, will feature “2+2” seating in a Grand Tourer configuration, according to Winkelmann.