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Netflix Eyes More Live Events in South Korea Following BTS Concert Success

Thursday, March 19, 2026 at 11:21 PM

Netflix officials say they're looking to expand live event programming in South Korea after preparing to stream a major BTS comeback concert. The streaming giant is investing more in Korean infrastructure and partnerships to support future live broadcasts.

The streaming service Netflix is eyeing expanded opportunities for live programming in South Korea, company executives announced Friday during preparations for broadcasting a major BTS reunion performance in Seoul.

Brandon Riegg, who serves as Netflix’s vice president of nonfiction series and sports, told reporters at a media briefing that the platform plans to increase its Korean investments. He expressed hopes that Saturday’s BTS performance would deliver “a spectacle unlike anything we’ve seen before.”

“I would imagine that with our commitment to partnering with our producers in Korea, there will be many other opportunities for other live events,” Riegg stated.

“We have some things perhaps in the works I can’t speak to right now,” he added.

The K-pop supergroup will perform for one hour at Seoul’s iconic Gwanghwamun Square, celebrating their first album release in over three years and launching their April global tour.

Netflix will broadcast the performance live to viewers in 190 countries worldwide, representing the platform’s inaugural global livestream of a musical concert.

According to Riegg, Netflix is expanding its technical infrastructure within South Korea to support additional live programming capabilities.

“Korean culture, Korean entertainment which is so beloved, clearly just makes it an obvious choice to continue deepening that partnership,” he explained.

Earlier this week, Reuters sources indicated Netflix is developing a “KPop Demon Hunters” international tour as part of efforts to maximize revenue from its hit content.

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