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Online Review Company Trustpilot Sees Massive Profit Surge Thanks to AI Boom

Tuesday, March 17, 2026 at 5:22 AM

Trustpilot, a global online review platform, reported its annual profits increased more than four times over, driven by artificial intelligence search tools. The company saw a dramatic 1,490% increase in website traffic from AI-powered searches as its reviews become a key data source for AI models.

The global review website Trustpilot announced Tuesday that its yearly earnings jumped more than 400%, powered by artificial intelligence search technology that generated a massive 1,490% spike in website traffic and established the platform as a crucial information source for AI systems.

The company’s stock price surged nearly 19% during early market hours following the announcement.

The review platform has found itself in an advantageous position as AI technology expands, with its user reviews increasingly showing up in web searches and AI-generated results. Digital companies that host large amounts of user content are seeing benefits from the artificial intelligence revolution, as these advanced language systems rely on review websites to respond to customer questions.

RBC financial analysts praised the performance, stating: “This is a very strong set of results in our view, with material consensus upgrades expected at the adjusted EBITDA line, with both results and LLM citations reinforcing our view that Trustpilot is an AI winner.”

The platform reported that traffic from AI-powered searches skyrocketed 1,490% compared to the previous year, with Trustpilot earning recognition as the fifth most-referenced website globally on ChatGPT during January, based on information from data tracking company Promptwatch.

Looking ahead, the London-based company projects revenue growth in the high-teens percentage range for 2026, along with a 2-3 percentage point boost in its adjusted EBITDA margin, supported by robust booking numbers for 2025.

The company faced controversy in December when investment firm Grizzly Research took a short position against Trustpilot and claimed the platform was generating false user accounts to post harmful reviews, allegedly pressuring businesses into purchasing paid memberships. Trustpilot has denied these accusations.

For the 2025 fiscal year, the company posted operating earnings of $16 million, representing a 320% increase from the previous year’s $3.8 million.

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