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Pork Prices Expected to Rise as Costly Beef Drives Consumer Demand

Thursday, February 26, 2026 at 12:01 PM

A livestock economist predicts favorable conditions for pork producers this year. Rising beef costs are pushing consumers toward alternative protein sources, creating increased demand for pork products.

Pork producers can expect a favorable year ahead, according to a livestock market specialist. Jaime Luke from Michigan State University explained to Brownfield that current market conditions are creating opportunities in the pork sector.

“These really high beef prices are providing some more support to these other protein markets as well, as consumers who are price responsive are looking to find other ways to supplement protein into their diets,” Luke stated.

The economist’s assessment suggests that elevated beef costs are driving shoppers to seek more affordable protein alternatives, benefiting pork producers through increased consumer demand.

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