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Swedish Automaker Volvo Pulls Plug on Electric SUV Model in America

Monday, March 16, 2026 at 5:23 PM

Volvo Cars announced Monday it will stop selling its compact electric SUV, the EX30, in the United States after the 2026 model year. The vehicle will continue to be available in Canada and Mexico, but represented only a small portion of Volvo's American sales.

Swedish car manufacturer Volvo Cars announced Monday that it plans to halt sales of its compact electric SUV, the EX30, along with the EX30 Cross Country variant, in the American market by the end of this year.

According to a company spokesperson’s statement to Reuters, both models will be phased out following the 2026 model year in the United States, though the EX30 will continue being sold in neighboring markets like Canada and Mexico.

The decision was first reported by Business Insider earlier Monday.

Sales figures show the EX30 had limited success in the U.S. market, with approximately 5,400 units sold in 2025, representing roughly 4.4% of Volvo’s total American sales volume.

The automaker has faced broader challenges recently, with overall sales dropping 10% during the first quarter through February, attributed to trade tariffs and various market obstacles, even as electric vehicle sales showed growth.

The electric vehicle market has experienced difficulties globally, with February sales declining once again, particularly hurt by China’s steepest sales decline since the early days of the COVID-19 pandemic in 2020. This downturn comes as governments worldwide have reduced incentive programs that previously encouraged electric car purchases.

Volvo introduced the EX30 in 2023 during a period when automakers were racing to offer more budget-friendly electric vehicles to consumers.

At the vehicle’s debut, former CEO Jim Rowan characterized it as a “small SUV doing Volvo things” during the launch presentation.

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