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Swiss Shoe Company On Holding Names Co-Founders as New CEOs

Wednesday, March 25, 2026 at 5:37 AM

Athletic footwear company On Holding announced Wednesday that its two co-founders will step into leadership roles as co-CEOs starting May 1. The leadership change comes after the company recently projected slower sales growth, which caused stock prices to drop.

Swiss athletic footwear company On Holding announced Wednesday that co-founders David Allemann and Caspar Coppetti will assume leadership as co-chief executives beginning May 1, taking over from current CEO Martin Hoffmann.

Hoffmann is departing the company following a five-year tenure as chief executive. The outgoing CEO will continue serving in an advisory capacity until March 2027, according to the company’s announcement.

On Holding stated it plans to “implement a leadership structure that sustains close connectedness across the organization, unifying strategic intent, innovation, product, brand, and commercial execution.”

The executive transition follows the company’s announcement earlier in March forecasting slower annual revenue growth, news that led to a significant decline in the company’s stock price.

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